Evaluation: Question 3

What have you learnt from your audience feedback?

In this question I am going to evaluate my audience feedback and what I learnt from it.


I started to show members of my target audience in my media studies class, aged 17-18 the beggining of my film to see what features they liked and disliked about the film and what I could improve.
From this I gathered information on details that I wouldn't have noticed in my film such a slight shake of the camera blurring the shot at the begin of the pan of the wooded area.
This was useful as it gave me information about the target audience wanted therefore I knew best how to connect with the them in the short movie. It also helped my to improve the film and alter to how the audience wanted it to be.
From watching the students watch the film I could tell which bits people enjoyed or not.

I also showed a few older people that fit into my target audience range the film to get a different look at it. They mostly seemed to say the same as the younger people.



After my target audience had watched my film they told me what they enjoyed and did not enjoy and where I could improve. I wrote this down so I could use it as advice for the rest of my film and what to change, some of the things they said were;

- It had lots of good shots although some of them became  a bit repetitive
- At the beginning the protagonist walks for too long which bores the audience and needs something else going on to keep them interested.

- The knife made a few people laugh rather than scaring them so they suggested using a bigger one.




I used audience feedback whilst creating my ancillary tasks as well.

My original film poster was shown to the same group of people who I showed my film too so I could find out their views on what they liked and diskliked, and what could be improved.

This is my original poster before changing it after feedback. I thought that having the two main characters names at the top was a good idea as it was a common convention of film posters though, after showing the audience I realised that it was a bad idea as the actors weren't famous and recognisable.

They recommended adding a slogan instead.

Evaluation - Question 2

Evaluation Question 1

Finished short movie

Here is my finished film with all the changes that were recommended from my target audience during all my audience feedback.

Audience Feedback on Ancillaries

Front Cover

Here is the first version of my poster for the ancillary tasks. It includes a screenshot from the short film giving an insight into what the film is about. You can understand from just looking at it  what the genre is, who some of the characters are and some of the plot. 

I have used many conventions you would expect to see in a poster for a horror film, such as the dark colours, not being able to see the antagonists face, red fonts connoting blood and a look of fear on the protagonists face.

Another convention shown in most film posters is a line at the top showing who the main actors are. This only works if the actors are famous so people that like them are more likely to want to watch the film. As the actors in my film are unknown I realised having their names in the top is not a good idea. I asked members of my target audience what they thought of my poster and one thing they said was that they didn't think the actors names on the top was a good idea for the same reason that I realised. 

Some more feedback that I got from my target audience is that they liked how the protagonist looks like she is in the light and wearing light clothes, making her look more innocent whereas he is in the dark making him look evil.

This is my finished film poster. I have changed the strap line at the top from the actors names, which the target audience I asked their opinions of disliked, to a slogan that is also commonly shown in film posters.
I have darkened the background image as well, as i personally feel that the original copy was far to bright for it to look like a horror film.

My poster review also includes screenshots of the film to show what the film is about and to show who the main characters and where the location is.
I made it so as to relate to the film poster, using the same fonts and colours as before which are also useful to help show the genre of the film. It means that just by looking at the poster you can understand the genre and the feel of the movie.

Some feedback I collected from members of my target audience taught me that there was a lot of blank space that needed filling up such as the black area in the bottom middle. The image of the actor on the right also needed moving to the right slightly as it seemed to be overlapping with some of the text.

Other than those few points the rest of the review was said to be good and that it worked well due to the conventions and features you would expect to see in a horror movie review.



This is my finished magazine review with the changes in place.
The image of the protagonist has been moved to the right, making it look less crowded. I decided to add the website in the blank space at the bottom as it made it look neater as well as relating the review to my poster.

Film Distribution

The most common place for people that fit into my target audience watch videos is via the internet on video sharing websites such as Youtube and Vimeo, therefore I think that it is best that this is where I will share my video as more people will see it. This would be best as it is free and the film wouldn't be big enough for television channels to show.
Also, another place I could distribute my film is via channel 4 short movies which are often shown late at weekends. Aspiring short movie directors show their films here getting themselves noticed in the film industry.














I have also been looking at film magazines who could help to distribute my short movie. Rather than looking into big production blockbuster movie magazines such as Empire to distribute my film as they would be unlikely to write about such a small film, I looked into smaller, short movie magazines and websites. An example of this is Film Threat who review and share Cult films, underground shorts, alternative films and independent features. Places like this are far more likely to distribute my film which will also reach more of my target audience as this is the kind of place they find films they are interested in.