Audience Feedback on Ancillaries

Front Cover

Here is the first version of my poster for the ancillary tasks. It includes a screenshot from the short film giving an insight into what the film is about. You can understand from just looking at it  what the genre is, who some of the characters are and some of the plot. 

I have used many conventions you would expect to see in a poster for a horror film, such as the dark colours, not being able to see the antagonists face, red fonts connoting blood and a look of fear on the protagonists face.

Another convention shown in most film posters is a line at the top showing who the main actors are. This only works if the actors are famous so people that like them are more likely to want to watch the film. As the actors in my film are unknown I realised having their names in the top is not a good idea. I asked members of my target audience what they thought of my poster and one thing they said was that they didn't think the actors names on the top was a good idea for the same reason that I realised. 

Some more feedback that I got from my target audience is that they liked how the protagonist looks like she is in the light and wearing light clothes, making her look more innocent whereas he is in the dark making him look evil.

This is my finished film poster. I have changed the strap line at the top from the actors names, which the target audience I asked their opinions of disliked, to a slogan that is also commonly shown in film posters.
I have darkened the background image as well, as i personally feel that the original copy was far to bright for it to look like a horror film.

My poster review also includes screenshots of the film to show what the film is about and to show who the main characters and where the location is.
I made it so as to relate to the film poster, using the same fonts and colours as before which are also useful to help show the genre of the film. It means that just by looking at the poster you can understand the genre and the feel of the movie.

Some feedback I collected from members of my target audience taught me that there was a lot of blank space that needed filling up such as the black area in the bottom middle. The image of the actor on the right also needed moving to the right slightly as it seemed to be overlapping with some of the text.

Other than those few points the rest of the review was said to be good and that it worked well due to the conventions and features you would expect to see in a horror movie review.



This is my finished magazine review with the changes in place.
The image of the protagonist has been moved to the right, making it look less crowded. I decided to add the website in the blank space at the bottom as it made it look neater as well as relating the review to my poster.